Building Digital Communities
Shaped and executed social media campaigns that combined storytelling, design, and strategy to drive brand growth and community connection.
Dumpling Time
At Dumpling Time, I led the creative direction of the brand’s social media presence, shaping a strategy that blended storytelling, design, and engagement to strengthen guest connections. By guiding content development, cultivating influencer collaborations, and envisioning targeted campaigns, I built a digital community of 20,000+ followers. Through innovative use of platform insights and interactive storytelling, I transformed Dumpling Time’s channels into dynamic extensions of the brand—celebrating its playful spirit while driving both loyalty and in-restaurant traffic.
Niku Steakhouse
At Niku Steakhouse, I shaped the brand’s digital identity by leading a creative strategy that elevated its voice across social platforms. Through refined storytelling and cinematic video content, I captured the restaurant’s balance of sophistication and warmth. Partnering with the culinary team, I transformed seasonal ingredients and signature dishes into visual narratives that resonated with guests. This creative vision attracted 10K+ new followers in 2024, strengthened engagement, and reinforced Niku’s reputation as a premier dining destination.
At Omakase, I guided the creative vision for social media, shaping a storytelling approach that celebrated both tradition and innovation. By working hand-in-hand with the culinary team, I transformed insights into rare Japanese fish, chef techniques, and seasonal launches into compelling narratives and striking visuals. This elevated content not only educated and engaged our audience but also deepened appreciation for the Omakase experience. Through this creative leadership, I strengthened the brand’s digital identity and reinforced its reputation for culinary excellence.
Omakase
The Third Floor
At The Third Floor, I led the creative development of the restaurant’s social media presence from its inception, shaping a digital identity that launched in tandem with its grand opening. By defining a distinct brand voice and curating content that captured the space’s sleek design, signature cocktails, and elevated dining experience, I established an authentic online persona that resonated with guests. Within six months, the channels grew to 5,000+ followers with an 8% engagement rate—well above industry standards. Through imaginative campaigns and real-time storytelling, I positioned The Third Floor’s social media as a cornerstone of guest awareness, reservations, and community excitement.