Omakase Restaurant Group

Led marketing initiatives & campaigns — executed promotions, special events, PR partnerships, and cross-promotions with charities/influencers.
Drove digital growth — managed social media (Instagram, LinkedIn) with +50% follower growth, +200% account reach, and +30% click rates quarterly.
Optimized digital performance — built successful email campaigns (55% open rate, 20% click rate), managed Google Ads, and analyzed web/analytics data (+440% website traffic).
Created impactful marketing assets — designed collateral (brochures, flyers, banners, social media graphics), increasing content visibility and engagement by 110%.

KiFF Cycling Club

Drove growth through marketing & promotions — executed campaigns and seasonal events (e.g., Christmas & CNY) that boosted sales by 20% month-over-month and impressions by 200%.

Strengthened client engagement & community — built client-centered experiences by analyzing 500+ feedback inputs across Instagram and Google, enhancing both online and in-person interactions.
Streamlined operations & training — created staff manuals, led onboarding programs, and facilitated training sessions to ensure consistent client experience in a fast-paced startup.
Expanded brand presence through partnerships — collaborated with vendors and fitness studios for cross-promotions, increasing exposure and ridership.

Drove revenue through promotions & partnerships — launched targeted text campaigns via FiveStars and collaborated with Yelp Elite members on events, boosting sales and customer reach.
Enhanced brand & customer experience — developed marketing-driven SOPs and training that optimized operations, improved service consistency, and reduced costs by 15% quarterly.
Delivered actionable insights — created weekly, monthly, and annual financial/marketing reports, enabling data-driven decisions to strengthen brand performance.
Elevated market position — led quality control, vendor relations, and competitive analysis to align offerings with industry trends and outperform local competitors.

Managed content & collateral — collaborated with PR teams to produce marketing materials, landing pages, and attorney biographies that reinforced brand accuracy and visibility.
Drove client engagement through content — developed weekly blogs, newsletters, and event invitations to deliver timely communications and strengthen client relationships.
Executed high-impact marketing programs — organized seminars, webinars, and conferences with 100+ attendees, overseeing logistics and audience engagement in the Bay Area.
Enhanced brand presence — coordinated sponsorships, pitches, CRM initiatives, and vendor partnerships, including branded swag giveaways to amplify outreach and recognition.

Executed large-scale email campaigns — led a nationwide 1M+ email marketing initiative, reducing bounce rates by 10% and driving 60% more clicks with 80% open rates across IT, NetApp, and EMT campaigns.
Designed multi-channel marketing assets — developed print, digital, billboard, and CRM templates for drip campaigns, ensuring consistent branding for executives, stakeholders, and sales teams.
Boosted digital presence — crafted weekly promotions and tracked analytics, achieving +300% growth in impressions and engagement on LinkedIn, Facebook, and Twitter.
Expanded lead generation & exposure — secured new clients, managed vendor collaborations, and drove a 40% lead average through trade shows, events, and follow-ups.