Email Campaigns
Crafted and managed engaging email campaigns in Popmenu and Mailchimp, leveraging Canva for compelling graphics and refining layouts with custom HTML edits. Blended design with strategy to drive brand awareness, deepen customer engagement, and deliver measurable results.
Objective
Promote Dumpling Time’s seasonal dumpling flavors while driving reservations during the launch week.
Strategy & Approach
Crafted playful subject lines (“Introducing Our Fresh New Dish - A Flavorful Surprise Awaits 🍜”) to boost open rates.
Designed a mobile-first template featuring an animated GIF preview of the new menu.
Linked directly to the online reservation system for a seamless guest journey.
Execution
Branded design aligned with Dumpling Time’s fresh, modern identity.
Clear CTA buttons (“Reserve Now” & “View Menu”).
Embedded interactive content via Popmenu integration.
Results
38% open rate (vs. 22% industry average).
12% click-through rate, with menu GIF being the most-clicked element.
Reservations fully booked within 3 days of launch.
Contributed to Dumpling Time’s community growth, supporting a milestone of 20,000+ engaged followers across email and social.
📩 Dumpling Time – Seasonal Menu Launch Email Campaign
Objective
Introduce The Third Floor as San Francisco’s newest restaurant and lounge, build excitement around the grand opening, and drive early reservations.
Strategy & Approach
Built a brand-new email list from opening, leveraging sign-ups through the website, social media teasers, and partnerships.
Crafted a sophisticated tone in subject lines (“Step Into San Francisco’s New Elevated Experience ✨”) to match the upscale brand identity.
Designed a sleek email template featuring high-quality images of the interior, signature cocktails, and chef-curated dishes.
Integrated clear CTAs linking directly to the reservation system.
Execution
Hero image highlighting the ambiance of The Third Floor.
Sectioned layout showcasing cocktails, dining, and entertainment.
Bold CTA: “Reserve Your Spot for Opening Night.”
Results
45% open rate (double the industry average for hospitality).
15% click-through rate, with strongest clicks on the cocktail spotlight.
70% of opening-week reservations booked within 48 hours of sending.
Established a strong subscriber base that continued to grow alongside the restaurant’s social media presence.
📩 The Third Floor – Grand Opening Email Campaign
Objective
Promote a special collaboration between Omakase’s chefs, highlighting their unique techniques, seasonal ingredients, and the artistry behind the menu. The goal was to generate excitement, increase reservations, and strengthen the restaurant’s reputation for innovation.
Strategy & Approach
Segmented subscriber list into VIPs, regular guests, and new sign-ups.
Worked directly with the chefs to capture their creative process, from sourcing premium fish from Japan to showcasing signature preparation styles.
Crafted storytelling-driven copy that emphasized collaboration, authenticity, and exclusivity.
Designed an elegant email template featuring chef portraits, behind-the-scenes visuals, and menu previews.
Created urgency by positioning the collaboration as a limited-time dining experience.
Execution
Hero image: Chefs collaborating in the kitchen.
Sectioned layout introducing each chef and their featured dish.
Bold CTA: “Reserve Your Seat for the Collaboration Experience.”
Results
43% open rate and 13% click-through rate, exceeding industry benchmarks.
Collaboration dinners sold out within 72 hours of launch.
Strengthened guest loyalty and reinforced Omakase’s status as a leader in culinary innovation.
